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Bess Auer

Bess Auer

Blogging & Social Media


About Bess Auer


Bess Auer

Bess Auer is the co-host of Blog Talk TV, a weekly TV show seen in 4.5 millions homes. She is also the founder of the Florida Blogger & Social Media Conference (FLBlogCon), a one-day gathering of the state’s biggest bloggers and social media pros.

A graduate of Greg Pollack’s Starter Studio tech accelerator, Bess is dedicated to helping bloggers grow and monetize their websites through her annual conference and through her website

In her other life, Bess is the owner of, a website that covers competitive swimming through blogging, video, and live streaming swim meets, including broadcasting for the University of Florida, the SEC Network, and ESPN.

Bess’s Blog:

Click here for all blog posts.

9 Lessons Learned at Ford’s Influencer Event

9 Lessons Learned at Ford’s Influencer Event

Ford Motor Company and Your Southern Ford Dealers are the presenting sponsor for my Florida Blogger & Social Media Conference. As a result, I am often invited as an influencer to many of their automotive events, where Ford pays for all travel, food, and lodging. Going Further I just finished up … Read More

My Take: Ryan Lochte and #LochteGate

Having just arrived home from Rio de Janeiro, where I was covering the 2016 Olympics for Florida Swim Network and Your Swim Channel, I have been stunned by the Ryan Lochte robbery story just like everyone else. Due to my proximity via the swimming community, lots of friends have been … Read More

True Balance: Finding that Right Combination of Work and Recuperate

Disclosure: I received no compensation for writing this blog post. Sheryl Meyer was kind enough to loan me her BioMat, but this post was voluntary written out of my gratefulness for her services because I am a believer in the results. Hello, my name is Bess and I am a … Read More

Needed: The Golden Playlist

So most of you know that in addition to FLBlogCon (for which we just announced this year’s dates plus did a Call for Speakers), I also own Florida Swim Network. Being married to a swim coach and being the mother of a swimmer, I found myself poolside way more often … Read More

College Kids and Drunk Driving

College Kids and Drunk Driving

I’ve often blogged about my relationship with Ford and how having them as a sponsor for my annual blogging conference has also provided me with some pretty cool and unique opportunities. One of those just happened again this past week, when my college-aged son Jackson and his girlfriend Zoe were home … Read More

Why Ford is the King of Content: 9 Ways to Involve Online Influencers with Your Brand

Disclosure: Ford is a sponsor of my annual blogging conference, FLBlogCon. Additionally I am an online influencer for them, so they flew me to the 2016 North American International Auto Show and paid for my lodging. As always, though, all comments contained in this blog post are my honest thoughts and opinions. … Read More

Ban Ki-Moon and Henry Ford

The Paris Climate Talks are wrapping up and, like much of the rest of the world, I am hopeful for an ambitious accord to curb global warming. On Facebook I’ve been following my former roommate Kalee Kreider, who has been posting all sorts of “behind the scenes” photos and personal observations of … Read More

Educating Young Drivers with Ford’s Drugged Driving Suit

One of the most terrifying experiences in life is when your child reaches driving age. I recall getting into the passenger seat as my son loaded into the driver’s seat, freshly-minted learner’s permit in hand. I had a momentary panic attack as he started the car; I was strapped in and … Read More

Why Do I Blog About Ford?

Many of you know that I don’t generally blog for a brand. I don’t often do sponsored posts or product reviews. I make my living through corporate sponsorships of events and conferences. So when I do have the opportunity to blog about a brand, I am pretty picky. My Early Blog … Read More

Secrets and Namedropping in Los Angeles

Disclosure: Ford Motor Company paid for my flight and hotel and treated me to a really fun time. However, all opinions below are my own. As an online influencer, I take great care to be transparent to my readers. Ford Motor Company and Your Southern Ford Dealers are major sponsors of #FLBlogCon, … Read More


Opening FLBlogCon 2014

Opening FLBlogCon 2014

Blackstone Launchpad at UCF

Blackstone Launchpad at UCF

Panel at PRSA

Panel at PRSA

“Selfie” during presentation

“Selfie” during presentation

“Aiming for Awesome” Keynote

“Aiming for Awesome” Keynote

Presenting to the Orlando Social Media Club

Presenting to the Orlando Social Media Club

Roundtable at FPRA

Roundtable at FPRA

Presenting at One Million Cups

Presenting at One Million Cups

Stage on Demo Day at the Starter Studio

Stage on Demo Day at the Starter Studio

Starter Studio Demo Day

Starter Studio Demo Day

Bess frequently speaks on a variety of issues, ranging from talking about social media and blogging to parent education on online and cyber safety issues. She has experience in large keynote presentations down to small niche groups.

Sample Past Presentations

Bess on stage at FLBlogCon

Bess on stage at FLBlogCon

Bess Auer presenting at Second Harvest Food Bank about blogging for a cause - read more at

Bess Auer at Second Harvest Food Bank about blogging for a cause.


Rates vary based on the presentation and preparation time needed. Travel and lodging is in addition to my rates.
Inquire Here!

Bess Auer


Co-Host of Blog Talk TV

  • Weekly television show airing in 4.5 million homes across several major markets nationally
  • Profile on IMDB
  • Guests include some of the biggest names in blogging and social media
  • Focuses on hot topics and touches on the glamorous lives of these successful bloggers
  • Viewer demographics include some of the most influential women, parents, moms, business owners and influencers in the country
Blog Talk TV

Bess with co-host Ben Reed interviewing tech expert “Professor Josh”

Founder of GottaGetBlogging

  • A network connecting over 1800 bloggers
  • Includes an online community where members have access to an in-depth Learning Library
  • Features a Blog Directory for marketing, brand, and PR reps to peruse
  • Creates powerful social media campaigns for brands by connecting them with influential bloggers


Founder of FLBlogCon

  • A one-day gathering of the state’s biggest bloggers and social media pros
  • The fifth annual conference is being held at Full Sail University
  • Utilizes a hyperlocal focus “By Florida bloggers for Florida bloggers” although out-of-state bloggers often attend
  • One of the largest conferences of its kind in the southeast

Bess welcoming a crowd of over 300 to  the 2013 FLBlogCon

Founder of

  • Website that covers competitive swimming
  • Live streams swim meets with a full production crew
  • Broadcasts have been seen on GatorVision, The SEC Network, and watchESPN
  • Producer of a weekly television show called ON DECK seen in 3.5 million homes weekly

Florida Swim Network

Professional Blogger

Bess in a Chevy commercial

Bess in a car commercial for a social media campaign

Veteran Teacher

  • 17 years in the classroom
  • Responsible for creating a new technology class taught exclusively on iPads
  • Worked with students on blogging, social media, and developing a digital footprint
Bess with students

Bess with students. Photo from Park Maitland School

Event Organizer

  • Founder and host of FLBlogCon, an annual one-day conference that brings together Florida’s biggest bloggers and most influential social media enthusiasts (Tweets delivered to over 33.4 million timelines from the 2014 conference)
  • Co-Host and organizer of the Florida Film Festival‘s first-ever official Tweet Up, April 2011
  • Host of various tweet ups and blogger gatherings
Bess co-hosting with Mark Baratelli at the Florida Film Festival

Bess co-hosting with Mark Baratelli at the Florida Film Festival

Other Television and Broadcast Experience

Orlando Live

Bess as a featured guest on Orlando Live

Published Novelist and Writer

Membership and Tech Experiences

  • Central Florida Bloggers
  • Lady Bloggers of Central Florida
  • TBEX – Central Florida Travel Bloggers
  • Social Media Club of Orlando
  • Orlando Tech Association (O-Tech)
  • #NASATweet Up Alumna (STS-133 and STS-135)
Bess at the NASA Tweet Up - photo by Chris Gent.

Bess at the NASA Tweet Up – photo by Chris Gent.

Other Experiences

  • Cheerleader for the University of Florida
  • Exchange student to the former Soviet Union because she thought she wanted to be a spy (really!)

Bess cheering on the Florida Gators

Get In Touch With Bess

But Don’t Email Her!

Bess gave up email entirely (really!) but if you really want to reach out, you can text her directly at (252) 564-8944. She’d love to hear from you!