Marketing Made Simple

Tips & Tricks to Elevate Your Social Media

Ride the Wave of Olympic Excitement

Join Us Virtually on Sunday, August 25 from 4 PM to 6 PM

We get it, you are busy! But swimming is at an all-time high after this Olympic Games and so it is the perfect opportunity to up your social media game. Whether you're a coach, swim team or swim school owner, booster club member, or looking to promote your child’s high school swim team, this hands-on, take-action workshop will provide you with the essential strategies to harness the power of AI to save you time while using social media effectively.

✅ Learn to use AI to easily create compelling content - graphics, videos, and photos that entertain, inform, and drive new families to register for your team

✅ Navigate social media dangers to keep you, your team, and your information safe

✅ Learn to use AI to write compelling captions and headlines and understand when to use hashtags (What are they again?)

✅ Discover easy hacks to cut your work time in half while expanding your reach

✅ Walk away feeling confident and armed with ideas to take action to boost your team’s registration and excitement for the coming year of swimming

As the co-founder of Florida Swim Network,

Bess knows swimming!

Passion with a Purpose

A former educator, Bess discovered her true passion was bringing together people for a similar cause, whether it was fans of swimming, pickup trucks, or home-cleaning products. Her first community was built through her annual blogger conference, which grew to be one of the largest of its kind in the nation. Thousands of influencers, artists, and marketers learned to turn their own communities into raving, loyal fans.

Bess is active on social media, testing strategies and identifying best practices!

Facebook and Instagram: Created the social media strategies for companies who have millions of Facebook and Instagram followers

Twitter (X): Named “Best Person to Follow on Twitter” by the Orlando Business Journal

Tiktok: Over 100k followers on her personal account: @Bess_Auer

Bess has trained thousands of

marketing and social media pros.

Ready to Feel Empowered?

You will create 5 effective social posts and have one month’s worth of content prepared before leaving this workshop.

Curriculum

Unit 1: Why are there so many social media platforms, and which ones are right for me and my team?

  • Overview of Facebook, Instagram, X, and Tiktok (including pros and cons)

  • Create an effective, informative profile on your account (You will actively set this up during the workshop!)

  • Understand the social media dangers and how to protect yourself and your data

Unit 2: How can I create compelling content that looks professional and engages my swimmers and parents?

  • Determine who your audience really is and which types of content work best with them

  • Create a content calendar that makes sense for your situation so you are never wondering what to post

  • Discover how to us AI to easily create graphics, even if you are not a graphic designer!

  • Get tips to consistently take photos that your swimmers like and tell the story you want

  • Shoot video like a pro, including perspective, audio, and editing— AI can do it for you!

  • You will get the low-cost AI tools to create this content for you

Unit 3: How can I get potential swim families to get up, get involved, and take action?

  • Learn to write compelling headlines and captions and utilize hashtags (And understand what NOT to say!)

  • Understand how to create a call to action (CTA) to get your audience to engage and actually do something meaningful

  • Learn to build your fan base and swim community through your social posts

  • You will create 5 effective social posts and have one month’s worth of content prepared before leaving this workshop.

Unit 4: What kind of cool tools can I use to save time and money and expand my reach?

  • Learn free or low-cost AI tools to make content creation easy

  • Understand how to harness AI to brainstorm ideas and cut your work time in half

  • Learn Bess’s favorite tips and tricks to make social media even easier!

  • You will walk away with a plan of action for your social media marketing

Workshop Information

Sunday, August 25: Virtual Workshop

Virtual Workshop Only, Via Zoom

4 PM to 6 PM

Cost: $35 per person

Jessica Johnston

“Bess boils everything down to the basics, making it easy to understand. I felt so empowered after her presentation.”

Sid Cassidy

“Bess understands the swimming world and has proven strategies to reach thousands of people.”

Aimee Winston

“I was so nervous to post anything because I didn’t want to embarrass my son, but Bess taught me to create professional-looking posts that my son and his team love!”