Bess Auer is a seasoned speaker whose presentations are inspiring, thought-provoking, educational, and entertaining. They’re supported with exclusive Unio-based content including numerous case studies and real-life examples of business leaders building extraordinary communities. Her presentations provide the tools, techniques, and information to transform intentional thought into action, leading to better corporate culture, business development, and the scaling of teams, fan bases, clientele, and communities of all sizes.

In addition to keynote speaking, Bess was the co-host of Blog Talk TV, a weekly television show airing nationally in all markets via Cox Media and regionally on-demand on Spectrum (formerly Bright House Networks). Blog Talk TV is an infotainment-style talk show which featured the biggest names in blogging and social media. Blog Talk TV was filmed on location at various spots around Florida and was produced by Concrete Lion Pictures.

And in partnership with Florida Swim Network, Bess was also a part of the on-camera commentating team for ESPN and the SEC Network for their broadcasts of collegiate swimming and diving for two seasons.

Connect more with Bess on her personal Instagram and TikTok accounts.

Typical Audiences:

• C-suite officers, business owners, entrepreneurs, solopreneurs

• Marketers, PR & communication pros, digital strategists

• Managers, civic leaders, nonprofit organizers, team builders, project managers

• Small groups, such as artists, bloggers, influencers, and more

Speaking Topics

All presentations are modified and tailored to best suit each individual event and client needs. If uncertain about which presentation you prefer, Bess’s signature presentation, Unio: The Art of Intentional Community Building, combines elements of all speaking topics. It’s the go-to presentation modeled after her best-selling book.

A former TV talk show and FM talk radio host, Bess speaks regularly on positive team building, effective marketing and digital strategy, and the power of storytelling.  

All presentations are appropriate for micro and macro-community builders and are tailored to each audience, whether it is small business owners, nonprofits, corporate managers, marketers, entrepreneurs, or C-level executives.

Standard Presentations:

The Anatomy of a Community

Are you building a microcommunity, such as a corporate team, classroom, or community nonprofit? Or a million-member macrocommunity with a widespread fan base? Bess explains the anatomy of a community, including the 3 Tenets of Community and the 3 reasons why people join a community, and how these aspects are common to communities of all sizes. In addition, every community, no matter how big or small, has the same set of member types that either work for or against your community. You will walk away able to identify those member types and employ effective strategies to help each of them become happy, productive members of the team.

Timing, Technology & Taking Your Community to the Next Level

The success of any community depends on a combination of factors, starting with the timing and technology used. But unless you have clearly defined the “Why” of your community, your messaging will be lost no matter the timing or technology. Bess walks you through the importance of defining your “Why” by helping you take a fresh look at your mission statement, and how it is the essence of every decision made going forward. Once defined, your Why guides you through the timing of your messaging as well as the technology you use to reach your members. You will walk away with a better understanding of why your mission is key to scaling and sustaining a community.

Community Building: It’s All About You; It’s All About Them

As a community builder, you have the responsibility to serve the members of your tribe. In this presentation, Bess discusses the psychology behind being an effective leader as well as an in-depth study of the 5 types of members every community has. She explains how to identify these members and offers specific strategies to help each of them become happy, productive members of the team. You will walk away with a plan to effectively incorporate these strategies into your messaging and management in order to extend the life and strength of your community.

Building Community through Consistently Killer Content

Too often businesses and organizations create graphics and videos that look good but still totally miss the mark. Any messaging you create must be tailored to your targeted avatars, so you must make sure you first understand who you should be targeting. Beyond the 5 types of members, Bess will help you identify your community avatars and create a plan to engage them more effectively. Every single email and piece of content created for your social media platforms must align with your mission and be targeted properly to each avatar in order to retain your current members and attract new ones. You will walk away armed with a plan to not only properly identify your community and who is in it, but better understand their motivations for being a fan in the first place.

Bess is always happy to customize any talk to fit your audience’s concerns and pain points to create a truly meaningful and memorable experience.

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