Disclosure: Ford Motor Company paid for my flight and hotel and treated me to a really fun time. However, all opinions below are my own. As an online influencer, I take great care to be transparent to my readers.
Ford Motor Company and Your Southern Ford Dealers are major sponsors of #FLBlogCon, and so throughout the year, I am often invited to attend Ford events as an online influencer. I’ve traveled to Detroit, San Francisco, and now Los Angeles where the annual L.A. Auto Show is happening.
Now here’s the thing you need to know… I have a big secret: I’m not a car enthusiast.
I can’t quote you horsepower, braking systems, or the amount of torque a car has. (I’m not even really sure what the definition of “torque” is!) And my brain goes a bit numb if I contemplate what “EcoBoost turbocharged engines and a 1.5-liter that is standard” means… because I am just not a car enthusiast.
Ford knows that the vast majority of car shoppers are not interested in the “base S trim level” or if a car is “mated to a six-speed transmission.” Instead, Ford knows most car shoppers are kind of a lot like me.
The 2017 Ford Escape does all this and more and since it is a splashy car, Ford wanted to launch the 2017 model in a splashy manner – and what makes a bigger splash than Hollywood Blvd.?
So last night I got to go backstage at Jimmy Kimmel Live, a late night show that has been sponsored by Ford for several seasons. Kimmel’s show has helped with other launches, like the 2011 Ford Fiesta.
Yep, I went in that door, but we were asked not to take photos once inside — Boo! Executive producer Doug DeLuca welcomed us and then we got to watch as actors Daniel Craig and Liam Hemsworth took their turns on-stage with Kimmel. I got this one picture on the sly:
And, of course, during this morning’s weekly Blab, I totally namedropped! (But since none of the stars came back to hang with us, does it really count if I didn’t actually meet anybody famous?)
But it was still very interesting to see what a major production the show is. Jimmy Kimmel’s studios are *slightly* bigger than where we film Blog Talk TV, but I still feel that I should give Kimmel the courtesy of putting him on notice that Ben Reed and the rest of my Blog Talk TV crew are coming for your ratings, Jimmy! Beware!
After the show we were escorted across Hollywood Blvd. to the Dolby Theater, right on the very spot where the red carpet is for the Oscars! They had a stage and a big curtain up where YouTuber Meghan Rienks (who has almost 2 million subscribers!) helped Kimmel sidekick Guillermo Rodriguez introduce the newly redesigned Escape.
After the fanfare, the media got to get up close to check out the car and take all sorts of photos and video clips, etc.
While on other trips, our contingent has been a mix of bloggers, youtubers, podcasters, Vine creators, and traditional journalists. This particular trip seems to be mostly made up of traditional media. (Think Car & Driver Magazine, USA Today, CBS Radio, etc.)
However, it is interesting that while these outlets still consider themselves “traditional,” they are now busy creating new media like podcasts, video clips for YouTube, etc. (Seems like there’s a little blogger in all of us!)
I’ll be Los Angeles for the next few days, learning more about the Escape and the rest of Ford’s fleet of vehicles. Today I’ll be attending a few conference-style sessions at the Connected Car Expo where the focus will be on car sharing and the future of car ownership.
And apparently, Ford’s surprises aren’t quite over with yet: