About Bess Auer
Bess Auer is the co-host of Blog Talk TV, a weekly TV show seen in 4.5 millions homes. She is also the founder of the Florida Blogger & Social Media Conference (FLBlogCon), a one-day gathering of the state’s biggest bloggers and social media pros.
A graduate of Greg Pollack’s Starter Studio tech accelerator, Bess is dedicated to helping bloggers grow and monetize their websites through her annual conference and through her website GottaGetBlogging.com.
In her other life, Bess is the owner of FloridaSwimNetwork.com, a website that covers competitive swimming through blogging, video, and live streaming swim meets, including broadcasting for the University of Florida, the SEC Network, and ESPN.
9 Lessons Learned at Ford’s Influencer Event
Ford Motor Company and Your Southern Ford Dealers are the presenting sponsor for my Florida Blogger & Social Media Conference. As a result, I am often invited as an influencer to many of their automotive events, where Ford pays for all travel, food, and lodging. Going Further I just finished up … Read More
My Take: Ryan Lochte and #LochteGate
Having just arrived home from Rio de Janeiro, where I was covering the 2016 Olympics for Florida Swim Network and Your Swim Channel, I have been stunned by the Ryan Lochte robbery story just like everyone else. Due to my proximity via the swimming community, lots of friends have been … Read More
True Balance: Finding that Right Combination of Work and Recuperate
Disclosure: I received no compensation for writing this blog post. Sheryl Meyer was kind enough to loan me her BioMat, but this post was voluntary written out of my gratefulness for her services because I am a believer in the results. Hello, my name is Bess and I am a … Read More
Needed: The Golden Playlist
So most of you know that in addition to FLBlogCon (for which we just announced this year’s dates plus did a Call for Speakers), I also own Florida Swim Network. Being married to a swim coach and being the mother of a swimmer, I found myself poolside way more often … Read More
College Kids and Drunk Driving
I’ve often blogged about my relationship with Ford and how having them as a sponsor for my annual blogging conference has also provided me with some pretty cool and unique opportunities. One of those just happened again this past week, when my college-aged son Jackson and his girlfriend Zoe were home … Read More
Why Ford is the King of Content: 9 Ways to Involve Online Influencers with Your Brand
Disclosure: Ford is a sponsor of my annual blogging conference, FLBlogCon. Additionally I am an online influencer for them, so they flew me to the 2016 North American International Auto Show and paid for my lodging. As always, though, all comments contained in this blog post are my honest thoughts and opinions. … Read More
Ban Ki-Moon and Henry Ford
The Paris Climate Talks are wrapping up and, like much of the rest of the world, I am hopeful for an ambitious accord to curb global warming. On Facebook I’ve been following my former roommate Kalee Kreider, who has been posting all sorts of “behind the scenes” photos and personal observations of … Read More
Educating Young Drivers with Ford’s Drugged Driving Suit
One of the most terrifying experiences in life is when your child reaches driving age. I recall getting into the passenger seat as my son loaded into the driver’s seat, freshly-minted learner’s permit in hand. I had a momentary panic attack as he started the car; I was strapped in and … Read More
Why Do I Blog About Ford?
Many of you know that I don’t generally blog for a brand. I don’t often do sponsored posts or product reviews. I make my living through corporate sponsorships of events and conferences. So when I do have the opportunity to blog about a brand, I am pretty picky. My Early Blog … Read More
Secrets and Namedropping in Los Angeles
Disclosure: Ford Motor Company paid for my flight and hotel and treated me to a really fun time. However, all opinions below are my own. As an online influencer, I take great care to be transparent to my readers. Ford Motor Company and Your Southern Ford Dealers are major sponsors of #FLBlogCon, … Read More